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Brand Consultant
Date
August 2023
Location
London
Client : ChenChen Studio
Partnered with Chenchen Studio, an independent London-based fashion brand known for its conceptual approach to pattern cutting, to rearticulate its brand strategy and positioning narrative.
Our work focused on clarifying the brand’s core identity, defining its voice, and crafting a series of bilingual brand statements and storytelling pillars that better reflect the founder’s design philosophy and East-meets-West creative context.
Through narrative refinement, visual language alignment, and value positioning, we helped Chenchen Studio connect more clearly with international audiences and press — setting the stage for future growth and market differentiation.
