Fashion Trade Activation & Lead Conversion

In 2020 and 2023, we supported a cohort of Chinese manufacturers and design-led brands at two of the UK’s leading fashion trade shows — Pure London and Source Fashion. We provided full-cycle brand curation, from visual identity refinement and pitch deck preparation to buyer-facing content and on-site engagement support.

At Source Fashion, we worked closely with exhibitors to align product presentation with UK buyer expectations from Zhejiang Province, enabling meaningful dialogue with sourcing managers and independent retailers. At Pure London, our focus was on enhancing brand perception for design-forward labels from Zhejiang, China entering the UK market.