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Fashion & Art Pop-up Curation & Brand Activations
Date
Sep 2019
Product Development & Cultural Storytelling
Inspired by the Miao ethnic minority, this collection of handmade jewellery features silver, enamel, and pearls — each piece echoing ancestral techniques with a modern finish.
In 2021, we hosted the UK’s first Chinese designer pop-up in Covent Garden, featuring over 30 independent designer brands across a four-week programme.
As the first Chinese culture and design-themed pop-up launched after lockdown restrictions were lifted, the event attracted strong footfall and public engagement, reflecting a renewed appetite for in-person cultural and creative experiences.
Key Results
Social media reach: 200K+
Press coverage: 50+ media outlets, including fashion and lifestyle titles
Average basket size: £250
Increased brand visibility for participating designers, with direct-to-consumer sales conversion on site
Later that year, we hosted a Christmas independent designer pop-up in Mayfair, connecting emerging brands from London and China. The activation included a series of brand launch events and created a highly visual, culturally rich platform for designers to present their latest collections to a London audience.
Key Results
Social media exposure: 200K+ views and shares
Press features: 50+ media outlets
Average customer spend: £250
