Brand Strategy & Identity Development

Client : RUIRUI DENG

We partnered with Central Saint Martins graduate designer Rui Deng to reposition her brand for global growth. Through a full rebranding process, we refined her visual direction, clarified the design philosophy, and built a bilingual narrative system that connected her East-meets-West aesthetic with international audiences.

By placing the designer’s personal story and creative ethos at the heart of the brand, we helped shape a distinctive identity and campaign voice rooted in authenticity and cross-cultural resonance.