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Brand Repositioning & Campaign Direction
Fashion
Branding / Campaign Production
Date
AW 2021
Client: UNIQUE21, Manchester
Partnered with Manchester-based womenswear label UNIQUE21 to lead a full brand refresh. Our team redefined the brand’s tone of voice, visual identity, and content strategy, repositioning it around confidence and contemporary femininity.
We directed the AW22 campaigns from concept to execution — delivering cohesive visual storytelling that significantly elevated the brand’s market presence and digital engagement.
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